Shakespeare said, that there is nothing in the name, but why he use to sign with his name in the end of his compositions, is a big and controvertial question which I don’t want to raise on this junction.
Neither I am asking why Indian poets puts some drolls with their names like “jabardast”, “albela”, etc.
I m not talking about an IPL owner using team name to promote his brand (Royal Challengers), or an other “rajasthan royals”, or someone like “delhi dare devils”.
I have a slightly more fundamental question. Why is
it that none of the teams have an Indian sounding name. Leave out Mumbai (Indians), but the other seven? Even in ICL, except Lahore Badshahs, its the same
story.
BCCI or IPL team owners’ argument could be - we are trying to appeal to a global audience. But can’t that be done via some Indian names as well.
Banglore Hoysalas? Sher-e-Punjab? Rajasthan ranbankure? Delhi Pandavas or Mugals or Aryans? Leave it, I don’t want to think of all the controversial possibilities here, but why not?
Its not just the cricket team names you know. Think of recently created big brand names around you. Tell me how many of those are ‘local’ words or names.
Why is no local airline willing to use local words (pushpak, garuda, pawan, vaayu etc, keep thinking)? Why did UTI bank go Axis? Why is it called a ‘Nano’,
and not ‘sawaari‘, or ‘aam‘, or ‘rathh‘ (branding gurus can think better, pardon my weak attempts).
Unfortunately, they are trying to steer clear from traditional India from the sake of globalization.
They says that they have done it in English only because of it’s global impact and universal existence, but if it is so, then they could rather name it “international premiere league”
I don’t have any problem from English, but what I want is to keep alive the Indian tradition not only in the hearts of Indians, but in whole world,
What I want is to spread the Indian mores and conventions all around.
I’m not claiming that my views are companionable to be written in any philosophy book, but there’s nothing in being true country man, and to how far I am is neither a matter of consideration nore any of you should do so.
I know, that no big brand owner is reading this post, but if you are trying or even willing to start something, kindly have a deep contemplation before naming anything.
Friday, May 1, 2009
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2 comments:
hmm, valid point.
a new and fresh perspective of looking the things, and seriously it makes sense.
buddy, you're really a true country man, and the point that you have raised seems real apt for pondering over.
true, true,
they brand owners must read this post. seriously it does make a lot of sense.
so a fundamental question, are we escaping from our language and culture?
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